I’m willing to overlook everyone being convinced Apple’s the best thing since sliced bread, and that it’s SO MUCH better than a PC, though the first thing anyone does when they buy a Mac is download all Window applications.
I’m willing to overlook that I might as well buy a Samsung, at half the price (be it a tablet or phone), since they have been manufacturing Apple components.
I’m willing to overlook that Apple twists innovation into profit schemes to corner you into only buying Apple accessories at astronomically ridiculous prices since other generic brands aren’t compatible. So, the (air quotes)genius(air quotes) of the (big ass sarcastic air quotes)magnetic charger(big ass sarcastic air quotes followed by a HA!) isn’t that it’s magnetic, but that no other charger is, so Apple can jack up the price simply because you have no other choice.
But the ONE thing I CANNOT overlook, from the iPod to the iPhone, is the grammatical blasphemy and stupendous arrogance of the small “i”.
All through history, the greatest of our writers, the icons, the men and women who have brought us Hamlet, Pride and Prejudice, Notes from the Underground, have stayed true to grammatical tradition of capitalizing the first person pronoun, putting their creativity to use in the content, the story, the idea.
So, what- just because Apple essentially reinvented the concept of the Walkman (originally invented by Sony, who as Japanese wouldn’t dare to break tradition, capitalizing the ‘W), that made them believe that they could also reinvent grammar?
If there was a purpose in doing so, or a clever meaning attached to the small “i”, it would be ingenious and inventive. But, if the purpose is just to be ‘cool’, then Apple really is no different than my friend’s 15 year old son who wears his shirt inside out.
If the purpose was to be more legible in pronouncing it as EYE-pod rather than EE-pod, well, here’s a 4-1-1 or rather the 4-i-i for the marketeers at Apple: the same phonetic objective can be achieved by what is known as a hyphen. Otherwise, we all might as well drop the concept of a hyphen and simply write words like T-shirt as tShirt.
I’m all for breaking with convention, but when there’s a brilliance behind breaking it, when there’s message to convey in breaking it.
But, if the small “i” is what Apple means when they say ‘Think Different’, they might as well just have us all ditch Webster and start marketing the iCtionary.